The Internet has revolutionized the way we live our lives. In just about every area of life, there is some aspect that has been changed by the World Wide Web. The same can be said for marketing.
One of the biggest changes to marketing has been the use of email. The use of email as a marketing tool has been around for a long time. It was first used by companies like Sears and Montgomery Ward in the early 1900’s. The idea was to send out catalogs to customers. Today, it is still one of the most effective ways to market products and services.
The first email marketing programs were created by Jim Boykin who worked for Microsoft. These programs were known as Windows Live Mail and Hotmail. They are still in use today and have become extremely popular. This type of email marketing is very cost effective because you do not have to spend money on postage or printing costs.
Today, email marketing is used in many different ways. You can use it to promote your business, promote your website, send out newsletters, and more. There are so many options that it is hard to know where to start.
The best place to begin is to look at what you already have. Do you have an email list? If so, then you should take a look at some of the options available.
You can create a newsletter for your email list. This is an excellent way to keep in touch with your customers. It also gives them something new to read each day. If you have a blog, then you can post articles on your blog and email them to your subscribers.
Another option is to set up a squeeze page. A squeeze page is simply a landing page that you can send people to when they want more information. This will allow you to capture their name and email address. You can then follow up with them later with a series of emails.
Email marketing is a great way to promote your business. Just remember to keep things simple. You don’t want to overwhelm your customers with too much information.