Local search engine optimization is something that many businesses don’t consider. It’s true that there is some overlap with national search engine optimization, but in some cases it can be more beneficial to have a local site.
There are several reasons why this may be true. For one thing, a business owner will often want their website to rank high for a keyword that is relevant to them and their industry. This could be a specific city or state. In addition, they may not want their site to rank high for keywords that are related to a nearby competitor. For instance, if your competitor has a local store, you don’t want your site to rank high for keywords like “best shoe store.”
Another reason why local search engine optimization may be necessary is because of the way the algorithms of the major search engines work. Google, for example, looks at how many other sites link to yours as well as the quality of those links. If you have a lot of incoming links from sites that are related to your industry, then you are likely to rank higher for relevant keywords than if you had only a few links.
A final reason why local search engine optimization can be useful is because of the fact that people who live in a certain area will have a greater interest in a company located nearby. This is especially true when it comes to small businesses that operate in an industry where people know each other personally.
If you are considering adding local search engine optimization to your online marketing strategy, here are some things to keep in mind:
1) The first step in any local search engine optimization campaign is to make sure that you have a strong and relevant domain name. Make sure that the name of your site includes the location you want to target. You can also use a keyword within the domain name that is relevant to your business.
2) If you already have a website, then you should update it. This means adding new content to it, making sure it loads quickly, and removing dead links.
3) Once you have made these changes, you should submit your site to the major search engines. There are many services that you can use to do this, so check out what is available to you.
4) You should also add some pages to your site that are specifically geared towards local customers. These pages should include information about your business, including hours of operation, contact information, and so forth.