What is PPC?

Pay per Click or PPC is a type of advertising where you pay to have your ads displayed in front of users that click on them. In this way, you can target specific keywords and make sure that your ad shows up in front of people who are looking for what you have to offer.

AdWords

Google AdWords is a free service offered by Google. It allows advertisers to bid on certain keywords. When a user clicks on an ad, the advertiser pays Google.

AdSense

AdSense is a service that allows websites to display advertisements on their website. Advertisers pay Google every time a user clicks on an ad.

PPC Strategy

To get the most out of your PPC campaign, you need to develop a strategy. The strategy should be based on the keywords that you are targeting. You also need to consider how much you want to spend.

What is Ad Spend?

The amount of money you will spend on a PPC campaign depends on several factors. First of all, you need to consider how much traffic you are getting from your other marketing strategies. If you are getting a lot of traffic from your other marketing strategies, then it is okay to spend more. However, if you are not getting enough traffic, then it is better to spend less.

Banner Ads

Banners are small ads that you put on your site. You can place these ads on your site using a third party provider such as Chitika or Adbrite. These providers allow you to target different keywords and choose which keywords you want to target.

Placement Ads

These ads appear in front of the main content of the page. For example, if you are writing an article about how to prepare a turkey for Thanksgiving dinner, you can place a banner ad in the middle of the page.

Type of Ads

There are two types of ads. There are text ads and image ads. Text ads are displayed as links. Image ads are displayed as images.

Ad Spend VS Ad Management

Ad spend refers to the amount of money you are going to spend on your campaign. Ad management refers to how you are going to manage your budget. You can manage your budget yourself or use a tool to do it for you.

If you are new to PPC, you may want to start with a low budget and increase it later.