What is PPC?
PPC, or Pay Per Click, is a form of advertising that allows you to bid on keywords and get your ads displayed on Google’s search results page. This method is also known as pay per click (PPC). It is an extremely cost effective way to advertise your business. The key here is to target the right audience.
There are two types of PPC:
1) Cost Per Click
2) Cost Per Impression
Cost Per Click is when you pay a certain amount each time someone clicks on your ad. If you want to reach people in your target market, you can choose a keyword that has a high search volume, but low competition. A good example of this would be “car insurance”. There are many people searching for car insurance and there are many different companies offering it. You can easily find out how much your competitors are charging for a click by doing a quick Google search for their ad text.
Cost Per Impression is when you pay a certain price each time someone sees your ad. If you want people to see your ad more often, you can choose a keyword with a low search volume, but high competition. An example of this would be “fitness center”. There are many people looking for fitness centers, but there are only a few places offering them. You can easily find out what your competitors are charging for an impression by doing a quick Google search.
The goal of PPC is to drive traffic to your website. By using PPC, you will not have to worry about spending money on television commercials, radio ads, or print ads. Instead, you will be able to reach a targeted audience at the click of a button. The beauty of this is that you will know exactly who is clicking on your ads. You can then use this information to create a marketing plan that will maximize your return on investment.
How to Use PPC
Once you have chosen your keywords, you can now begin setting up your campaign. To do this, you will need to sign up for an account with Google AdWords. This will give you access to all of the tools you need to run your campaign. Once you are signed up, you will be able to set your budget, choose your keywords, and select your placement.
You will want to start off small. This will allow you to test your ads without spending too much money. Once you have decided on your budget, you can begin testing your ads. This will allow you to figure out which keywords work best for your business. You can also test different placements to see which ones perform better.
The next step is to place your ads on the search results pages. These are the pages that display your ads when someone searches for a keyword related to your business. You can place your ads anywhere from the first page to the last. It is important to remember that the higher up the page you place your ads, the more people will see them.
The last step is to track your ads. You can track your ads by going to the Google Ads account. From there, you will be able to see the number of clicks, impressions, conversions, and revenue generated. This is a great tool to help you determine if your ads are working for you.
