When it comes to customer experience, there are two main areas that need to be considered. One is the interaction between the customer and the company, and the other is the interaction between the customer with their own data.
As you know, the first area of interaction is called the “customer journey”, and this is the main focus of this article. The second area of interaction is known as the “customer relationship”. This is not something that we can really control, and so is not something that we need to worry about in this article.
The Customer Journey
If you have ever been involved in designing or implementing a website, you will know that it is a long process. You start off by thinking about what you want your site to achieve, then you write a brief for the project, and then you start to design it.
Once you have designed your site, you need to make sure that everything is working correctly. This is where the customer journey comes in.
The customer journey is a process that begins when someone visits your website. They will usually visit because they have an interest in one of your products or services, but it could also be because they are looking for a particular service.
They may already have a problem that they are trying to solve, and so will be searching for a solution.
The customer journey then consists of three stages. The first stage is the introduction stage, which is where they come to your site.
The second stage is the consideration stage, where they read your content and decide whether they should continue to your site. If they decide that they do want to continue, then they will enter the next stage.
The third stage is the decision stage, where they choose to buy your product or service.
In order to achieve this, you need to make sure your site is easy to navigate, and that all the information that the customer needs is available.
You also need to make sure that all the content is relevant to the customer’s problem. You can use the following questions to help you understand how to structure your content:
- • What is the problem?
- • What is the customer trying to achieve?
- • What are the options available to them?
- • How does the customer’s problem relate to your product or service?
- • Why should the customer buy from you rather than another company?
- • What is the best way for the customer to contact you?
The key to achieving a good customer journey is to work out the problem that the customer has, and then to find a solution for them.
The AR for Customers
AR stands for Augmented Reality. It is the process of adding additional information to your site that is related to your product or service.
For example, if you sell insurance, you could add some additional information to your site that shows the cost of insuring each type of car.
It could show the average cost of repairing each type of car, and the cost of replacing the car if it was stolen.
This would allow the customer to compare the cost of different types of insurance.
This would also give the customer more information about the different types of cars that they can choose from, and so would increase the number of sales.
Geo Targeting to Get Customers
Geo targeting is the process of showing a person a list of related items based on where they live. For example, if you were selling a new car, you might show them a list of cars that are suitable for people living in the local area.
This would increase the chances of them buying from you.
There are a few things that you need to consider when using geo targeting.
First of all, you need to have a database of customers that you can search against. You also need to ensure that the information that you are using is correct.
If you are selling a new car, you need to know exactly what models are suitable for people living in a certain area. You also need to know what price range these people are likely to be in.
It is also important to know what time of year the customers are likely to be looking for a new car.
Finally, you need to make sure the database is up to date.
If you don’t know what to look for, then you could end up with the wrong results.
Summary
In this article, I have described the customer journey, and how you can use AR to improve your conversion rate.
I have also discussed how you can use geo targeting to increase your conversion rate.
It is important to remember that these are just some ideas for improving your customer experience. You should always test your ideas before you implement them.