Reputation marketing, or reputation management, is a method of advertising your business that involves getting positive feedback from customers. It is an excellent way to boost your business’ image and increase sales. Here’s how it works:
1. Get a few good reviews
A good review is one where your customer gives you good reasons why they like what you do. If you’re a plumber and your customer says you did a great job fixing their toilet, that’s a good review. You want to make sure your customers are happy with the work you’ve done for them, so ask for testimonials. If you don’t have any, you can ask your customers for a quote and give them a free service, such as a free cup of coffee. If they like the service, they’ll be more than willing to leave a review.
2. Make sure your customers know about your review page
Make sure you tell all your customers about your review page. You can use email marketing, newsletters, or even social media to spread the word. Just make sure you keep in touch with your customers, because they may be more likely to write a review if they feel you’re keeping in touch with them.
3. Respond to negative reviews
If your customer leaves a negative review, respond to it. This will show them you care and that you value your customers’ opinions. Be sure to thank them for leaving a review, but don’t let it go unanswered. Respond to the issue at hand. For example, if your customer complains about your prices, reply with a discount code that shows you care about your customers. If you don’t respond, it will appear as though you don’t care about your customers’ concerns.
4. Encourage your customers to write a review
You can also encourage your customers to write a review by offering them incentives. For example, you could offer a free coffee, tea, or pastry. This will give your customers something they really want, and it will help you gain more reviews.
5. Make sure your customers know how important reviews are
You should also tell your customers how important reviews are. You can do this through your website, social media, or emails. Your customers should know that they can make or break your business by writing a review.
6. Use your review page to your advantage
Once you’ve collected a few reviews, you can use them to your advantage. You can use them to attract new customers, and you can use them to improve your business. For example, if your plumbing company has received three positive reviews, you can post those reviews on your website, or on social media sites like Facebook and Twitter. This will allow your customers to see the positive reviews and learn more about your business.
