The term Social Media Marketing refers to the marketing of products and services using the social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram and other online media. The term Social Media was coined in 2005 by Wikipedia. This term is used to describe the use of online networking sites such as Facebook, Twitter, YouTube, LinkedIn and many others to promote and market products and services. It is a relatively new concept and is being adopted by businesses all over the world.
It is also a way to build relationships with customers and potential customers. A good example would be that if you were looking for a new restaurant in your area and saw that the chef had a Facebook page, you may want to check out his or her page to see what kind of food they make. You can also follow them on their social media pages to get updates about their restaurant and see when they are having special promotions or events.
There are a number of ways to utilize Social Media for your business. Below are some tips on how you can get started.
1) Find Your Target Market
The first thing you need to do is find your target market. There are a number of ways to do this. You can use Google AdWords or other keyword research tools to find people searching for the types of products or services that you sell.
You can also search the social media platforms themselves. For example, you can look at Facebook’s advertising section to find out which pages are popular and which ones have a lot of followers. You can then go through those pages to see if they offer any type of advertising. If you are selling a product that is specific to a certain age group, you could also do an age group search on Facebook to find the pages that are popular with that age group.
2) Create a Page for Your Business
Once you have found your target market, you will need to create a page for your business. You will want to choose a name that is easy to remember and that describes the nature of your business. For example, if you sell organic food, you may want to name your page something like “Organic Food Recipes”.
3) Get Started with Social Media
Once you have created your page, it is time to get started. The easiest way to start is to join one of the social media platforms. This can be done free of charge and there are a number of platforms that you can join. Some of the most popular ones include:
You can also post articles to these platforms as well. These articles can be about your business or about a topic related to your business. You can write them yourself or hire someone to write them for you. Once you have posted your articles, you will want to start building up a following. The more followers you have, the more likely people will see your posts and visit your page.
4) Start Promoting Your Business
Once you start building up a following, you will want to start promoting your business. This can be done in a number of different ways. You can do it manually by posting links to your page on the social media platforms. You can also hire someone to do it for you. Another option is to purchase advertising from a company that offers this service.
If you are interested in learning more about how to use social media for your business, you can find a number of articles and blogs on the subject.