It is true that most businesses today use email as their main method of communication. This is because it is fast, effective and cheap.
However, there are a number of things you can do to improve your email marketing campaign. You may find that the more you know about email marketing the better your results will be.
How Many Emails Do I Need To Send?
You should always aim to send at least one email per day to your list. This is known as an email drip campaign. If you send out one email a week then this is what I recommend. However, if you have a list of thousands of subscribers then you should send out several emails a day.
What Is Email Marketing?
Email marketing is sending promotional emails to your list. These emails will contain information about a product or service. The idea is to get people to visit your website by providing them with useful information.
If you don’t want to create your own emails then you can use an auto-responder service. This will allow you to send out emails automatically.
There are a number of different auto-responders available on the internet. Some are free while others cost money. There are also some that are specifically designed for email marketing.
I recommend using an auto-responder that has a built in autoresponder. This means that all you need to do is enter your email address and they will handle everything else.
Writing Emails For Email Campaigns
When you are writing emails for an email campaign you need to make sure that you include the following information:
- A headline that gets people to open the email
- A sub-headline that gives them a little bit more detail
- A body copy that explains the benefits of the product
- An offer that encourages people to click through to your website
- An unsubscribe link
These five things are included in every email that you send out.