If you have ever looked for a new job or home in a new city, you have probably had to deal with the dreaded question “Do you have any experience?” Or “Do you have a resume?” Or even worse, “What is your e-mail address?”.
If you are not experienced with the Internet and have no idea what the term “local SEO” means, you may be wondering if this is something that is important to you. The answer is yes. In fact, it is absolutely crucial to your success as a new business owner or home buyer.
Local SEO is simply the process of making sure that your site is found in the search engines when someone searches for information about a local business or product. For example, if I was looking for a restaurant in the city where I currently live, I would type “restaurant” into Google and I would expect to see a list of restaurants in my area. If I were looking for a local dentist, I would type “dentist” into Google and I would again expect to see a list of dentists in my area.
Now, let’s say that I am looking for a new dentist in my area. If I type “dentist” without any additional keywords, I will most likely get a list of dentists who are listed in the yellow pages. But I would like to find a dentist who is not listed in the yellow pages. So I type “dentist -new york” into Google. Now I should see a list of dentists who specialize in New York. However, if I want to find a dentist who specializes in NYC but who is not listed in the NY yellow pages, I would have to type in “dentist -new -york” instead. This will narrow down my results to a smaller list.
There are many other ways to do this. You can try typing in the city name, followed by the word “directory”, or the state name, followed by the word directory. There are also sites that will allow you to search for businesses within a certain radius of a location.
When you are searching for a new business, you should always look for a website that has a good amount of backlinks pointing to it. This is because Google places more value on websites that have more links pointing to them. It does not matter how much content there is on the website, as long as the site has a lot of links pointing to it.
As for local SEO, you should make sure that you include all of the keywords that people might use to search for your business. If you have a restaurant, you should include words like “food”, “restaurant”, “dining”, etc. If you have a home improvement store, you should include words like, “home”, “home improvement”, “plumbing”, etc.
It is important to remember that you should only include a few keywords. If you add too many, your site will become cluttered and confusing for users. If you have a large number of keywords, you should consider using a keyword tool. These tools will help you to determine which keywords are being used to search for your business.
You should also make sure that you do not put up a site that is not user friendly. Many people will not bother to visit a website if they cannot easily navigate around it. They will simply leave and go to another website. Make sure that your site has a clean layout and that everything is easy to read.
Remember, local SEO is very important. You need to make sure that your site is optimized so that it is found when people search for it.
