In my last article, I wrote about how to get your reputation marketing strategy off the ground. In this article, I’m going to talk about some of the other aspects of reputation marketing that you should be aware of as well.

The first thing that you want to do is to make sure that you’re using the right keywords in your content. This will help people find you and your website, which is what you’re trying to accomplish with your reputation marketing campaign. The keywords that you use should be related to the services that you offer, but they should also be relevant to the search engines as well. If you don’t have any keywords that are specific to your niche, then you should start there. You can always come up with your own keywords later on if you need to.

Another important aspect of reputation marketing is to make sure that you’ve got the right kind of website for the job. If you’re looking to increase your customer base, then you’ll want to make sure that your site has all of the necessary bells and whistles to appeal to your target audience. A good way to do this is to use a content management system so that you can easily add new pages as needed. This is especially important if you’re looking to build a long term reputation.

You’ll also want to make sure that your website is mobile friendly. This is something that you’ll want to check on before you actually launch your site. If it’s not, then you’ll need to take care of that as soon as possible. Otherwise, you’ll lose out on potential customers who are using their smartphones to find your business online.

Another thing that you’ll want to do is to make your website as user friendly as possible. People who visit your site should be able to navigate around easily. They shouldn’t have to click through a lot of links or search for things that aren’t immediately obvious. If you can make your site easier to use, then you’ll have more visitors.

These are just a few of the things that you’ll want to keep in mind when you’re starting out with your reputation marketing campaign. There are plenty of others as well, but these are definitely some of the most important ones.