The customer journey is a key element of any business. It’s not about selling products or services, but rather about creating and maintaining a relationship with your customers. The customer journey is the process that customers go through when they are trying to find out what you do and how it will help them. The customer journey is made up of several stages, and each one has its own purpose. Here are five of the most important stages in the customer journey:
1. Awareness – The first step in the customer journey is awareness. This is where you’re making people aware of who you are and what you do. You’re telling people about yourself, and showing them that you have something they need. This is the stage where you’re getting your name out there.
2. Discovery – Once people are aware of who you are, they begin looking for more information. They start asking questions, and they want to know more about you. This is the stage where your website becomes crucial. Your website needs to be able to answer questions, and give people enough information so they can make an informed decision about whether or not to continue on with their search.
3. Consideration – Once people have found out all they can about you, they move into consideration. This is the point where you start to see a conversion rate. It’s when people start making decisions about whether or not to buy from you. If your website isn’t converting well, this is where you’ll start to see a decline in sales.
4. Decision – When people decide that they want to buy from you, they go into the decision phase. This is where they decide if they want to buy now, or if they want to wait until they get home to purchase. If they decide to wait, they may go back and read reviews or look at other websites to make sure they made the right decision.
5. Purchase – Finally, once people have decided to buy from you, they make the final purchase. This is where you actually sell your product. This is also the point where you start to get paid. So, in summary, the customer journey is made up of five stages. The first four stages are very important, because they determine whether or not you will convert your visitors into customers.
