PPC (Pay Per Click) advertising is a great way to generate traffic for your website. The concept is simple: you pay a publisher to put a link to your site on their page. You can also choose to pay to have your link included in the text of an article. When someone clicks on that link, they are taken directly to your site.

There are many different ways to use PPC to promote your business. Some of the most popular include:

1. Search Engine Optimization – You can bid on keywords related to your product or service. If you win the bid, you will be listed as a sponsored ad on the search engine results page. You can also bid on phrases and words that describe your product or service.

2. Article Marketing – If you have a blog, you can write articles about your products or services and submit them to directories. These articles can be placed on the directory’s websites, where they will be available for other people to read. You can then place links to your site in the article.

3. Email Marketing – You can create a special email newsletter with information about your business. This newsletter can be sent to a list of potential customers who may want to buy your products.

4. Social Media Marketing – You can join a social media network such as Facebook or Twitter. You can then create a profile page that includes a link to your website. People can then click on that link and visit your site.

The advantage of using PPC is that it is free to set up. However, it does take time to learn how to do it properly. You should also be aware that there are many scams out there that try to take advantage of this method. Be careful when choosing a company to help you with your campaign.